Watching Meet the Campbells is an ideal introduction to a block of creative writing focussing on spooky stories. It gives pupils an oppportunity to focus on the writer's craft and techniques, and employ these within their own story writing.
Brainstorm the features of a scary story - the majority of pupils will be familiar with Goosebumps books.
Build up a bank of 'Bright Ideas' for scary writing - e.g. a list of phrases to describe feeling afraid, descriptions of a spooky setting.
Download and printout our still of the house. In trios get them to brainstorm descriptive words and phrases. Use these to write a paragraph describing the setting which can be incorporated into a scary story.
Storyboard a trailer for the film - relate this to other persuasive writing the pupils might have done. How does this compare to the blurb on the back of a book? The plot has to be hinted at but not too much of the storyline given away !